TAG supports Morrisons in the protection of merchandise against shoplifting
(31/01/2008)

TAG Company Ltd and Morrisons Supermarkets plc, one of the UK’s largest supermarket chains, announced an agreement to extend its EAS programme to a further 240+ locations in its UK estate. The programme will roll out over the next 18 months and forms part of a comprehensive exclusive supply agreement between the two organisations which will see TAG support Morrisons in the protection of its merchandise against shoplifting.

During 2007, TAG demonstrated the value of EAS in countering shoplifting and its positive impact on retail operations, sales and marketing by supplying, installing and maintaining customised Retail Tagging solutions in more than 50 Morrisons stores. The solution included alarming exit gates, point of sale detachers and deactivators in addition to millions of hard tags and soft labels attached to higher risk merchandise.

On signing the agreement, Phil Doyle, Managing Director of TAG Company said, “The investment in our EAS solution by Morrisons sends a powerful message to the market; the technology and associated programme to manage its application is a real weapon in the arsenal against shoplifting that delivers a tangible benefit through maximised profitability. That Morrisons chose TAG as a partner is a great reflection upon our approach to combating shrinkage. By identifying the higher-risk, higher-value items on sale in each store and protecting them, we hope we have been able to contribute to Morrisons growing success in the UK. By signing a long-term agreement, we are showing our commitment to Morrisons and they are showing their confidence in us to deliver further benefit.”

Alison Hudson, Head of Retail Security, stated, “As Morrisons continues its growth as one of the UK’s leading retail brands, we face the ever-growing threat from shoplifting and organised retail crime. Morrisons’ stores have a range of ongoing security measures including the highest level of security guards and plain clothes, in-store detectives and CCTV. Now, more than ever, Morrisons is utilising technology to compete, to gain market share, and to fend off theft from our stores. We chose TAG Company because of its reputation as the leading solutions provider in the UK and their commitment to providing a true business solution.”