Danware opens UK subsidiary 
(20/10/2006)
Danware has chosen to invest in the UK market by establishing a local presence under the name of its wholly owned subsidiary, NetOp Tech Ltd.
Danware, which develops security and remote control technology software – including NetOp Desktop Firewall and NetOp Netfilter – has opened an office in Reading to provide a base for servicing and supporting existing UK partners and customers. With a local presence, the firm can now put a structured partner programme in place, that attracts partners like Enterprise International (EI), which this month signed an international partner agreement to work for Danware across several European markets including the UK and Italy.
The opening of NetOp Tech Ltd follows the recent launch of Danware subsidiaries in Germany and the US. Over 90 per cent of Danware’s earnings and turnover is derived from overseas markets and the UK market is set to play a major role in the growth of the company.
Mike Kibblewhite, newly appointed country manager, believes that having a presence in the UK will help build the NetOp brand quickly: “The UK is one of our top three markets and critical for our success as a company – we already have over 2,000 customers here, but are looking to invest in a more structured and focused partner base to accelerate this growth and make NetOp a recognisable brand within our key market sectors, including security. The model for the UK is the same one as we implemented in Germany and the US, where increased focus on our branding and channel partners led to increased sales and high customer satisfaction.”
Kibblewhite added that: “The Reading office is already open for business, with an eight-strong team, including product technical support. At the moment, we’re spending most of our time actively looking to build up our network right across the UK and Ireland, and recruit those with the right skills and experience to sell our software. We’re continually looking for specialist knowledge in the security area to push NetOp and make it one of the leading product lines in the industry.”
Related topics: IT Network and Computer Security Security industry
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