Advertise in the leading Security online news magazine
Advertising and promotional
opportunities include:
Thank you for your interest in Security Park, the leading online News portal for the Security industry.
We publish industry and product News on a daily basis, across the complete range of Security products and services, access control, biometrics, alarm systems, CCTV, computer / IT / network security, manned guarding, perimeter protection, physical security, remote monitoring and surveillance. We also publish Security case studies, white papers and market reports.
Because we do not incur the paper magazines' printing and delivery costs, we are in a position to offer a range of highly cost-effective ways to promote your products and services to Security Park's wide audience of Security professionals.
Download our Media Pack (PDF 154 KB) to see the full range of advertising and promotional opportunities we can offer your organisation.
Why advertise in Security Park
Security Park is the undisputed leading online publication for the Security industry, with over 395,000 readers every month - far ahead of other Security publications, printed or online: We get more readers in 1 month than most of them get in 1 year (the average monthly audience of other Security publications is between 10,000 and 50,000 readers).
With Security Park, you can cover the entire Security market with just one magazine. Your adverts in Security Park will reach top buyers in every major Security market segment - including access control, biometrics, IT and computer security, CCTV, alarms, surveillance, monitoring, perimeter protection, physical security, manned guarding and security services. No other publication online or in print covers the Security market as well as Security Park.
Highly targeted audience
Security Park is aimed at Security professionals: Security managers and end-users, consultants, specifiers, installers and integrators. Our readers use Security Park to learn about new Security products and services, source suppliers and follow the latest trends of the Security industry.
Actual decision-makers in corporate environments and those with purchasing responsibility form the core target of the publication, so you can be sure Security Park is read by those who matter most to your business: 78% of our readers are in a management position and 69% have direct control over their company's Security budget.
Top rankings with search engines
It is estimated that over 80% of a website's traffic comes from search engines. Thanks to the quality of our editorial content, Security Park gets regularly listed in the top sites on the leading Internet search engines, thus driving even more traffic to our advertisers' sites. In particular, we have been identified by Google, Yahouu and MSN as a key "authority" publisher for the Security industry, and our site is indexed daily by their robots: Articles we publish get usually listed within 3 days on these search engines, often in their top 10 entries.
Security Park achieves top ranking positions on Google, Yahoo and MSN for most of our keywords, including "access control", "remote monitoring", "perimeter protection", "intruder alarms", "financial services security", "retail security", "healthcare security", etc.
By getting coverage in Security Park, you automatically ensure you will get strong exposure for your products, services and brand not just on our site but on the leading search engines worldwide.
We deliver results
Every day, we keep receiving emails and phone calls from people trying to source specific Security products and services. If your company is not listed in our Directory or not displayed on our site, you ARE losing valuable sales leads.
But don't just take our word for it. Here is what Security Park clients wrote to us (these are unsolicited quotes):"I am impressed with the number and quality of leads I receive from Security Park" - "We are getting a very healthy amount of clicks coming in though the Security Park visitors" - "I am very very pleased with your professionalism and the speed at which I can search keywords of my business through Google" - "We registered in the Security Park directory three weeks ago, and we have already won 5 new clients. I only regret we didn't register earlier" - "Many thanks, I am impressed with the service and your site and how well it is ranked in the search engines".
We offer many benefits to our advertisers
Security Park is an online publication - our business is to deliver quality and up-to-date industry news, not printing and mailing paper. Therefore, we do not have the constraints of printed magazines: we publish news daily and do not have the need for a features list or an editorial calendar. All topics get reviewed as soon as they get released, you do not have to wait for several weeks before your news stories are published (conversely to paper magazines). Furthermore, we have no limitation on the length of the article, which can be as long as it needs to be. And all published articles will remain available 'forever', through our searchable archives.
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Banner advertising
Your advert will be located in the top banner of the page, for maximum visibility.
Note: If you do not have a banner, our team can design it for you.
Home page: £1,250 per month + vat (or 1,950 euros or US$2,400)
Product channel (e.g. CCTV, access control, etc), or market sector (e.g. retail security, transport security, etc): £490 per month + vat (or 750 euros or US$980)
You can select exclusive banner advertising so that only your banner appears on your chosen pages (depending on availability)
Home page + all product channels: £2,950 per month + vat, or 4,450 euros, or US$5,800. This is equivalent to less than £3.50 CPM - for a highly targeted audience.
Product channel or market sector: £1,250 + vat, or 1,950 euros, or US$2,400.
Your banner can also be located on the right column, either on the home page or in front of all articles - which is a prime advertising space, as it faces editorial.
Home page: £1,250 per month + vat (or 1,950 euros or US$2,400)
Article facing (for all articles throughout the entire site): £2,950 + vat, or 4,450 euros, or US$5,800.
Technical specs: gif or jpg, no more than 8kB. Top banner: 468 x 60, Right banner: 180 x 80 pixels
Channel sponsorship
With this option, you get your company logo and a short promotional message of your choice on the channel's home page, together with a banner advert on the right hand side of all news stories in the selected channel.
Channel sponsorship: £1,450 per month, or 2,150 euros, or US$2,800.
Technical specs: gif or jpg, no more than 8kB. Right banner: 180 x 80 pixels
Feature article
The title and opening paragraph of the feature article are displayed on Security Parks' home page, and remain there for the duration of the campaign. This links to the full feature article, which includes a corporate presentation of the sponsor together with a profile of the sponsor's expert who wrote the article (if relevant).
With the feature article, you get superior exposure for your product, and also capitalise on Security Park's excellent search engine rankings: If clients search for a specific keyword on a search engine, they are more likely to find it via Security Park than on a company's website. With a feature article you benefit both from the leads comings via Security Parks' regular readers and also from the search results in Google and other Internet search engines.
Feature article: £1,250 per month + vat, or 1,950 euros or US$2,400.
Sales lead generation
Security Park enjoys a large and highly targeted audience of end users, installers, consultants and specifiers of security products and systems. Most of them are actively looking to source and purchase security equipment or service now. You can now make it easy for them to receive your latest brochure, promotion, catalogue or additional information about your products / company by registering for our sales lead generation service.
From previous experience, our sales lead service could generate hundreds of genuine sales leads. Obviously, the number of sales leads generated may vary depending on the content of your articles, but when you consider the impact of just 1 new client on your sales and profit, ensuring your are getting all these valuable leads makes a lot of commercial sense.
Visit this page for more details on our sales lead generation service.
Keyword sponsorship
With this new powerful option, you can "purchase" a specific keyword on Security Park, e.g. "central alarm" or "retail security". Then, for the entire duration of your campaign, we will automatically generate an active hyperlink from this keyword to your website (home page or specific product page for instance). This hyperlink will appear on ALL instances where the keyword appears in the copy of ALL the articles we have published. For instance, if this keyword appears in 2,500 different articles on Security Park, then there will be 2,500 links back from the Security Park website to your website.
When you consider the excellent rankings we achieve in Google for these various keywords, our keyword sponsorship will necessarily result in a strong influx of traffic to your site.
Keyword sponsorship: £1,500 / keyword / month (+ vat), or 2,250 euros, or US$2,850.
Sponsor Security Park's email newsletter, which is sent to our 10,000+ subscribers, with the promotional message of your choice. There is only 1 sponsor per email newsletter, so you get an exclusive package to promote your products and company. All our subscribers are Security professionals, 78% of our them are in a management position and 69% have direct control over their department's or company's Security budget.
We offer 3 options:
1. Standard sponsorship: up to 500 characters and link back to your site.
2. Enhanced sponsorship: up to 500 characters, hyperlink and email links and your image or logo. Standard and enhanced sponsorship messages appear in the middle of the newsletter - see an example of an upgraded sponsorship package (Technical specs: gif or jpg, no more than 2.5kB, 160 x 50 pixels max).
3. Top banner, positioned at the top of the email newsletter, for maximum exposure. This can include up to 500 characters, hyperlink and email links and your image or logo - see an example of a top banner sponsorship package(Technical specs: gif or jpg, no more than 5kB, 460 x 60 pixels)
Email newsletter: £250 (+ vat) per email newsletter or 400 euros or US$500 for a standard sponsorship; or £375 (+ vat) or 600 euros or US$750 for an enhanced sponsorship; or £500 (+ vat) or 800 euros or US$1,000 for a top banner.
Security directory
Our online directory is one of the most visited areas of the entire site as many Security professionals use it to source suppliers of Security products and services. Adding your entry to our online directory offers very good value for money when you consider the revenues a single quality lead might generate.
Standard entry: You can enter or edit your company details into Security Park's Directory for £149 / year + vat or 225 euros or US$299 and ensure that you are getting these valuable sales leads. With your standard entry, you will get: your full company contact details, editorial company information, listing in all categories relevant to your company (unlimited number of products and services).
Upgraded entry: You can also upgrade you entry for only £449 / year + vat, or 675 euros or US$899. By upgrading your entry into Security Park's online directory, you will get:
- Guaranteed placement in the first page for all products & services categories relevant to your company.
- Highlighted entry to stand out from the competition.
- Linked email and Internet site, to allow prospects to contact you immediately.
- Your logo, to promote your brand.
Top banner: With this option, you will dominate all other entries for the category of your choosing, as your banner will be displayed in the centre top of the page. This means that whenever a SecurityPark reader conducts a search in the Directory, your banner will be the first thing they will see on their results page (and remember that when they do this, it means they are actively looking to source a supplier). We are restricting this option to only 1 top banner for each category, thus ensuring that your company will clearly stand out for your competition. This unique opportunity to get this prominent exposure costs £990 / year + vat, or 1,450 euros or US$1,950.
Tailored marketing campaigns
We can also tailor advertising / promotional packages to suit your exact requirements. For instance, if you want to give strong exposure to your latest product range, we can devise a tailored marketing campaign with a combination of brand advertising and lead generation techniques.
Recruitment advertising
Thanks to Security Park's wide and highly targeted audience, you will get immediate exposure to tens of thousands of security professionals. All job adverts will remain on our site for 3 months, after which time they will be automatically deleted.
Advertising your job vacancies in Security Park is very effective, as our advertisers confirm: "The vacancy has been filled by an applicant who read the posting on Security Park. We received replies from numerous high quality applicants using your site and it has been a very worthwhile exercise. Thank you for an excellent service." and "Thank you for putting my ad in the recruitment section. I immediately got a response from a top candidate."
Recruitment advertising: £50 + vat, or 75 euros or US$90 for 1 job advert; or £120 or 180 euros or US$230 for up to 20 job adverts published per month.
How to order
Please to discuss any of these advertising and promotional opportunities, or if you require a tailored campaign for your products.
To order any of the above avertising and promotional opportunities, please confirm via email which option(s) you are interested in, together with your contact details and invoicing address.
Editorial
There is no charge for publishing news stories. Send your press releases, feature articles and case studies by email to our , as we can only accept content in electronic format (plain text email or Word document for text / gif or jpg for photos). Press releases sent by post will not be considered for publication.
We will review all press releases we receive and we reserve the right to edit any of them prior to publication. And obviously, any information that our editorial team doesn't deem relevant to our target audience will not be published, so submit press releases relating ONLY to the Security industry. Also refrain from blatant self-promotion as we will simply not use it. You can find more details on our publishing guidelines on our editorial policy page.
